Edge Imaging acquires Added Touch Photo

GaryPageau ,


Canada’s largest volume photography company Edge Imaging announced the acquisition of Added Touch Photo, the company’s first acquisition since being acquired by Walter Capital Partners. Added Touch brings more than 70 accounts, primarily fall school photos, graduates, sports organizations, dance companies, and yearbooks in the Rockland/Ottawa area.

Added Touch founders Norm and Sandra Goulet, with 35 years of experience, will continue with the company.

“We were excited to join Edge for three main reasons; we love that Edge is Canadian owned and operated; being industry veterans, we knew many people at Edge already so joining the team felt like a reunion of old friends; and, most importantly, their data security measures are the best we’ve seen from a photography provider,” says Goulet. “With the legislation ever-evolving and increasing in stringency, we knew joining Edge was the best way for us to continue providing our customers not only the best service, but the most secure service we could. When PIPEDA and related data residency legislation dictates that images remain on Canadian soil, choosing to join Edge, the leaders in Canadian digital imaging data security, was a no-brainer.”

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.